1. Dealer intelligence scorecard
A complete, structured view of each candidate against your profile.
Right market. Right dealer. Grow confidently.
SNG is an advisory, market intelligence and sourcing program for teams growing through dealers, distributors, resellers, agents and franchises.
200
Candidates delivered monthly
100 to 360
Manual hours reallocated / month
$50
Effective cost per delivered contact
4.6X
Illustrative base-case ROI
The problem we work on
Finding dealer names is easy. Deciding who to appoint is the expensive part.
Traditional research delivers long lists with little clarity. SNG assesses and prioritizes candidates upfront, helping your team move faster, reduce risk and choose confidently.
Inconsistent market research creates uneven quality across regions.
Challenge
Inconsistent market research creates uneven quality across regions.
Long, unranked lists leave your team to do the real qualification.
No clear priority signal wastes time on weak candidates.
Limited competitive visibility hides conflicts, gaps and opportunity.
Weak appointments cost more later through wasted onboarding and lost revenue.
Solution
One strategy-led framework applied consistently across every market.
A prioritized shortlist ranked against your commercial criteria.
Clear candidate scoring shows where your team should focus first.
Competitive and whitespace mapping reveals where growth potential sits.
Documented, evidence-based recommendations reduce risk and support better decisions.
Who is this for
Industries Built for Channel-Led Growth
SNG fits industries where growth depends on finding, evaluating, onboarding, and managing indirect sales partners.
- Industrial manufacturing
- Automotive
- Technology and IT
- Telecomm
- Healthcare
How it works
Define the right dealer
We turn your growth strategy into a clear dealer profile based on market coverage, category fit, capacity and capability.
Build the candidate pool
We identify relevant dealers from multiple sources, creating a stronger and more current view than a standard database search.
Assess market reputation
We evaluate how each candidate is experienced in the market, from service and responsiveness to sales performance and risk.
Map the competitive landscape
We show who already represents competing or adjacent brands, where conflicts may exist and where the strongest opportunities sit.
Prioritize with confidence
We rank the strongest candidates and explain the reasoning, risks and recommended approach for each one.
Hand over ready to act
You receive a structured, CRM-ready output with clear analysis, recommendations and executive reporting.
Monitor, update and refine
Copy here
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Outputs beyond the contact
A list tells you who exists. SNG tells you who deserves your time.
SNG VS CONVENTIONAL APPROACHES
More than data. More than strategy. Built for action.
Best for:
Building large contact lists
Applying institutional knowledge
Defining network and expansion strategy
Turning market strategy into dealer action
What SNG adds:
Qualification, reputation intelligence and clear prioritization
Greater speed, consistency and coverage across markets
Specific dealer candidates evaluated against your criteria
A focused shortlist, clear reasoning and a practical engagement plan
Use cases
Built for teams that grow through dealers
Network development, channel strategy, international expansion, and regional sales teams who own coverage decisions and answer for the results.
- New export market entry
- New territory entry
- Coverage gap
- New export market entry
- New territory entry
- Coverage gap
- New export market entry
- New territory entry
- Coverage gap
- New export market entry
- New territory entry
- Coverage gap
- Product-line expansion
- Dealer replacement
- Network quality upgrade
- Product-line expansion
- Dealer replacement
- Network quality upgrade
- Product-line expansion
- Dealer replacement
- Network quality upgrade
- Product-line expansion
- Dealer replacement
- Network quality upgrade
Calibrate early. Getting the criteria right makes the rest useful.
Step 1
Frame the decision
Target markets, the trigger, and what success looks like.
Step 2
Define the profile
Criteria and weighting for your ideal partner.
Step 3
Construct & assess
Build and evaluate candidates, including reputation and competitive context.
Step 4
Prioritize & hand off
Ranked candidates, rationale, and a recruitment plan into your CRM.
Use cases
Bring us one active network challenge.
We'll assess the target market, review what the evidence can support, and tell you whether SNG is a fit for a pilot. If the data can support a confident answer, we'll show you how. If it can't, we'll tell you that too.
Assess a Market